Presently the video phenomenon blazing through the online community is the newly-famed “Double Rainbow”. Basically some dude saw a double rainbow out west, taped it, YouTube’ed it and gave extended [what sounds like] drug-induced commentary on the sheer beauty of such an event.
The Meme: The original video was posted back in January but received trivial views compared to what it’s at now (1.5 mil. +). If you go through the logs the progression went something like this: June 2nd: All kinds of Tweets and Facebook posts, June 3rd: appeared on Reddit, June 4th: featured in The Huffington Post which led WAY more people to tweet it and post it to Facebook. This is a pretty typical meme evolution at this point.
It has since been Auto-Tuned by the guys who do Auto-Tune the News
I first heard about it on Videogum (which kicks ass); the writer of which stated, “I will keep posting everything Double Rainbow-related until it stops being the best. So, never and/or 2012, whichever comes first.”
The guys over at Know Your Meme did an awesome wrap-up of the meme, check it out!
10 people have left comments
Double Rainbow! Great post, Adam. Who knew a Double Rainbow could drive some viral activity.
The things that this world finds funny… love it.
Yes Tara, it totally makes me scratch my head a bit but I think that is part of what makes it so damn interesting! Thanks for the comment!
rainbow riches said:
Is there any triple rainbow? I haven’t seen any double rainbow in my entire life so i was mesmerize with double rainbow but how about triple?
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