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Double Rainbow: A Rising Meme

Posted: July 8, 2010
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Author: Adam
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Filed under: Uncategorized
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Tags: double rainbow, meme, videogum

Presently the video phenomenon blazing through the online community is the newly-famed “Double Rainbow”. Basically some dude saw a double rainbow out west, taped it, YouTube’ed it and gave extended [what sounds like] drug-induced commentary on the sheer beauty of such an event.

The Meme: The original video was posted back in January but received trivial views compared to what it’s at now (1.5 mil. +). If you go through the logs the progression went something like this: June 2nd: All kinds of Tweets and Facebook posts, June 3rd: appeared on Reddit, June 4th: featured in The Huffington Post which led WAY more people to tweet it and post it to Facebook. This is a pretty typical meme evolution at this point.

It has since been Auto-Tuned by the guys who do Auto-Tune the News

I first heard about it on Videogum (which kicks ass); the writer of which stated, “I will keep posting everything Double Rainbow-related until it stops being the best. So, never and/or 2012, whichever comes first.”

The Goods:

Original: