Another excellent blog post by Adam Fullerton, Internet Marketing Guru

farfromfearless

Double Rainbow: A Rising Meme

Presently the video phenomenon blazing through the online community is the newly-famed “Double Rainbow”. Basically some dude saw a double rainbow out west, taped it, YouTube’ed it and gave extended [what sounds like] drug-induced commentary on the sheer beauty of such an event.

The Meme: The original video was posted back in January but received trivial views compared to what it’s at now (1.5 mil. +). If you go through the logs the progression went something like this: June 2nd: All kinds of Tweets and Facebook posts, June 3rd: appeared on Reddit, June 4th: featured in The Huffington Post which led WAY more people to tweet it and post it to Facebook. This is a pretty typical meme evolution at this point.

It has since been Auto-Tuned by the guys who do Auto-Tune the News

I first heard about it on Videogum (which kicks ass); the writer of which stated, “I will keep posting everything Double Rainbow-related until it stops being the best. So, never and/or 2012, whichever comes first.”

The Goods:

Original:

Auto-tuned:

UPDATE: 7/20/2010

The guys over at Know Your Meme did an awesome wrap-up of the meme, check it out!

10 people have left comments

Tara - Gravatar

Tara said:

Double Rainbow! Great post, Adam. Who knew a Double Rainbow could drive some viral activity.

The things that this world finds funny… love it.

Posted on: July 12, 2010 at 10:13 amQuote this Comment
Adam - Gravatar

Adam said:

Yes Tara, it totally makes me scratch my head a bit but I think that is part of what makes it so damn interesting! Thanks for the comment!

Posted on: July 20, 2010 at 10:30 pmQuote this Comment
rainbow riches - Gravatar

rainbow riches said:

Is there any triple rainbow? I haven’t seen any double rainbow in my entire life so i was mesmerize with double rainbow but how about triple?

Posted on: July 26, 2010 at 9:51 amQuote this Comment
Adam F - Gravatar

Adam F said:

Not sure, that would be nuts!

Posted on: August 5, 2010 at 5:59 pmQuote this Comment
Chris - Gravatar

Chris said:

here is a good double rainbow video

http://www.youtube.com/watch?v=dUpALZ5gbvk

Posted on: October 14, 2010 at 1:06 pmQuote this Comment
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