farfromfearless
The SteepandCheep Email: Letter to a Jilted Lover
Steep and Cheap is an online outdoor gear retailer with the model of “One killer gear deal, one item at a time until it’s gone.” Every day they send out their Daily Dose email blast that starts out with a funny story or anecdote that, more often than not, made me chuckle out loud even before i had my coffee.
One day I unsubscribed as I was backpacking for two months and didn’t want my email totally flooded (as much as I love the ‘Dose). This week I realized I really did miss the Daily Dose and the humorous anecdotes it provided me (as well as some killer gear deals) and in an attempt to get back on their list i contacted customer support… the fun way:
Dearest Daily Dose,
I know our history has been through ups and downs like a roller coaster. I remember a time when I looked forward to waking up and seeing you… every day, like clockwork. Then I had to leave, I had my own ambitions and didn’t want my inbox flooded while on vacation. I thought I would be fine without you, maybe pick up right where we left off, like nothing ever happened. I thought it would be as simple as signing up one more time, but it looks like true feelings are not turned on and off that easily. I know I have reached out a few times since we were “together” but alas, no dose comes, my FF add-on doesn’t show up anymore, and I even asked my spam filter if she’d seen you… nothing but notes from those other sites.
I guess what I’m saying is I took your witty jokes and informative serious side for granted and now that I want you back I am confronted with the harsh reality that I can’t have you. I’m reaching out one last time, can I have you back? Can we go back to the way things were and I can see you in my inbox with a new dose of life and cheap sunglasses? Things have changed, I’m more organized and my reader filters enough stuff that I can spend more time with you… I can even tweet you if you’re good 
I know it’s been a while but I beg of you, can you please please please reach into your heart (& database) and find a place for me? I promise I will make you happy and keep up your open and conversion rates.
Love,
Adam
p.s. mom misses you too…
Hours later I received a totally awesome response; just what I was looking for…
If you have any additional questions or concerns, please feel free to let us know. Have a great day— we can’t wait to serve you up another killer deal at Steepandcheap.com.
Sincerely,
Brittney G.
Steepandcheap Gearhead
8 people have left comments
Tara said:
Let me start by saying that AF, your post was much more from the heart. That is some serious emotion going on. I would have to say that it seems as if you have experience convincing your long lost loves to take you back. What should this teach us? It should teach us to learn to appreciate in the moment, to keep ourselves organized and to not let the valuable ones slip into our spam filters.
If I new “Brittney G’s” boss, I would say it’s about her time for a good promotion. Or, she sounds like the perfect woman. Accepting, understanding, humor and wit. If you don’t take her, I know very many others who may be interested in poking her on Facebook.
Adam said:
Tara! What a wonderful comment; some great learnings and you even kept up the metaphor, kudos. Brittney G does sound like quite the woman… or cleverly trained robot, either way I would totally poke her on facebook. Although it may get a little awkward soon, as I still haven’t received my daily dose email :/
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