In addition to always having kick-ass beer, Guinness has always had kick-ass advertising. Throughout the years, one of the many themes they incorporated was the ability for seemingly average men to perform feats of great strength, thanks to Guinness. Now I’m not sure if this is the theme BBDO (the agency responsible for the spot) had in mind but that concept struck me right away with this commercial. I really hope it makes the chart next week. What do you think?
Some classic examples of Guinness advertising:
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