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at the passenger you can learn about marketing and social media while reading rants, questions, stories, theories, accusations and general dorky excitement from Adam Fullerton

Double Rainbow: A Rising Meme

Presently the video phenomenon blazing through the online community is the newly-famed “Double Rainbow”. Basically some dude saw a double rainbow out west, taped it, YouTube’ed it and gave extended [what sounds like] drug-induced commentary on the sheer beauty of such an event.

The Meme: The original video was posted back in January but received trivial views compared to what it’s at now (1.5 mil. +). If you go through the logs the progression went something like this: June 2nd: All kinds of Tweets and Facebook posts, June 3rd: appeared on Reddit, June 4th: featured in The Huffington Post which led WAY more people to tweet it and post it to Facebook. This is a pretty typical meme evolution at this point.

It has since been Auto-Tuned by the guys who do Auto-Tune the News

I first heard about it on Videogum (which kicks ass); the writer of which stated, “I will keep posting everything Double Rainbow-related until it stops being the best. So, never and/or 2012, whichever comes first.”

The Goods:

Original:

Auto-tuned:

UPDATE: 7/20/2010

The guys over at Know Your Meme did an awesome wrap-up of the meme, check it out!

  • Jun 2010
  • 16

Painting the Past: Advertising’s Aging Artisans

In all this carazy mixed up new-media-face-tweet-space-blggr-drvn-2.0 world we can often forget the analog “old media” ways of the past....

  • May 2010
  • 20

Rollin’ With My Posse in The SWAGGER WAGON

This new Toyota spot is hilarious. It’s good to see an international motor company using video in a way that...

  • Mar 2010
  • 28

Austin, Where the Girls Are Too Pretty and the Dope is Too Cheap

What a sight of pure humanity in action. I feel like I have never witnessed a more mixed up group...

  • Jan 2010
  • 25

The Official Be Stupid Philosophy

I recently came across this Diesel ad and I felt compelled to share it. I mostly like this piece because...

  • Jan 2010
  • 10

Jameson Ad & It’s Emotional Impact

There are few advertising creatives that have truly invoked an emotional response in me like the Jameson ad  below… in...

  • Jan 2010
  • 7

The SteepandCheep Email: Letter to a Jilted Lover

Steep and Cheap is an online outdoor gear retailer with the model of “One killer gear deal, one item at...

  • Jan 2010
  • 4

Winter Clasic Leftovers: Legends Play Hockey at Fenway

For the past three years the NHL has held a regular season hockey game on new Year’s Day in an...

  • Nov 2009
  • 24

Beer, Zipcars, and Band Shirts; All Before Breakfast

Last Thursday I attended another WBZ Business Breakfast.  Like the last one I went to with guest speaker Richard Branson, this one...

  • Nov 2009
  • 11

Edward Tufte Visits Boston

Yesterday I had the unique opportunity to take in a one day course from Edward Tufte; author, professor, designer, sculptor,...